Background

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Education

PhD, Mass Communications
Penn State University
Bellisario College of Communications

​2017 - May 2021

 

 

MA, Communication Theory & Methodology
Cleveland State University

​2015 - 2017

BA, Strategic Communication
The Ohio State University
Minor: Professional Writing

​2010 - 2014

Selected research

Bracken, C. C., & DiRusso, C. (2020). Secondary task reaction time (startle effect). In J. Van den Bulck (Ed.), The international encyclopedia of media psychology. John Wiley & Sons.
DiRusso, C., Myrick, J. G. (2020, August). The motivated processing of emotions, efficacy, and morality in sustainability messages on social media. Paper accepted for presentation at the 103rd annual conference of Association for Education in Journalism and Mass Communication, virtual conference.
 
Kankane, S., DiRusso, C., & Buckley, C. (2018). Can we nudge users toward better password management? An initial study. Extended Abstracts of the 2018 CHI Conferences on Human Factors in Computing Systems. https://doi.org/10.1145/3170427.3188689

Teaching 

Principles of Strategic Communication, COMM 428A, Penn State University. [Spring, 2021]

 

Research Methods in Advertising and Public Relations, COMM 420, Penn State University. (Fall, 2019 – Spring, 2020)

The Mass Media and Society, COMM 100, Penn State University. (Summer, 2020)

Mass Communication Research, COMM 304, Penn State University. (Fall, 2020)

Professional work

Don Bartholomew Research Fellow, Freelance Analyst
Ketchum | New York, NY
2019 - Present

 

  • Conducted social listening analysis, campaign evaluation, reputation analysis, trend analysis, among others

  • Analyzed quantitative and qualitative data 

  • Created data visualizations

  • Provided actionable insights to meet objectives

Label Marketing Representative
Universal Music Group | Los Angeles, CA
May 2014 - May 2015
  • Conducted digital and experience marketing campaigns across 11 U.S. states​ 

  • Established brand relationships for earned media opportunities

© 2020 by Carlina DiRusso

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