Curriculum Vitae

Selected Highlights

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My dissertation experimentally examines how the framing of chronic pain information influences causal attributions, defensive reactions, information processing and persuasion. 
PhD, Mass Communications
Penn State University
Bellisario College of Communications

​2017 - May 2021 (expected)



MA, Communication Theory & Methodology
Cleveland State University

​2015 - 2017

BA, Strategic Communication
The Ohio State University
Minor: Professional Writing

​2010 - 2014

Bracken, C. C., & DiRusso, C. (2020). Secondary task reaction time (startle effect). In J. Van den Bulck (Ed.), The international encyclopedia of media psychology. John Wiley & Sons.
Kankane, S., DiRusso, C., & Buckley, C. (2018). Can we nudge users toward better password management? An initial study. Extended Abstracts of the 2018 CHI Conferences on Human Factors in Computing Systems.
Selected Conference Presentations
DiRusso, C., Myrick, J. G. (2020, August). The motivated processing of emotions, efficacy, and morality in sustainability messages on social media. Paper accepted for presentation at the 103rd annual conference of Association for Education in Journalism and Mass Communication, virtual conference.
Eng, N., Chen, J., Freeman, J., & DiRusso, C. (2020, August). Testing the efficacy of carbon footprint calculator messaging on climate action: An emotions-as-frames approach. Paper accepted for presentation at the 103rd annual conference of Association for Education in Journalism and Mass Communication, virtual conference.
Myrick J. G., DiRusso, C., Cohen, O., Cho, E., Shao, R. (2019, May). Promoting health behavior change through self-compassion narratives: Development and application of a state self-compassion scale. Paper presented at 69th annual conference of International Communication Association, Washington, D.C.
DiRusso, C. (2018, November). Experimenting in Facebook: Testing spiral of silence in anti-vaccination comments. Paper presented at 104th annual conference of National Communication Association, Salt Lake City, UT.
Instructor of Record


Research Methods in Advertising and Public Relations, COMM 420 (Undergraduate), Penn State University. (Fall, 2019 – Spring, 2020).

Student comments:

  • "Carlina was one of the best professors I have had at Penn State. She was committed to ensuring that her students were engaged and understood the material being taught. She was extremely understanding and always offered her help and guidance when working on assignments. She is one of the only professors I have had that emphasized the importance of mental health and balancing school, which I was appreciative of."

  • "Carlina showed care and respect for each student and it was evident that she wanted everyone to learn as much as possible and do well. She always responded to emails quickly and was willing to help when I got confused. I learned a lot of valuable information. Great professor!"

The Mass Media and Society, COMM 100 (Undergraduate), Penn State University. (Summer, 2020).

Mass Communication Research, COMM 304 (Undergraduate), Penn State University. (Fall, 2020).



Teaching Assistant


Advertising Campaigns, COMM 424 (Undergraduate, 19 students), Penn State University. (Spring, 2018)


Introduction to Advertising, COMM 320 (Undergraduate, 195 students), Penn State University. (Spring, 2018) 


Quantitative Research Methods, COMM 506 (Graduate, 11 students), Penn State University. (Fall, 2018) 


Principles of Social Media, COMM 227 (Undergraduate), Cleveland State University. (Spring, 2017) 

Professional Experience
Don Bartholomew Research Fellow
Ketchum | New York, NY
Summer 2019


Working alongside an outstanding team in Ketchum's analytics department, I contributed to many original research projects to fulfill requests for existing and new business. My primary responsibilities included analyzing quantitative data using predictive analytics in SPSS and generating reports for client presentation. Key skills I learned in this position include data visualization, client communication and software skills.

Label Marketing Representative
Universal Music Group | Los Angeles, CA
May 2014 - May 2015

Every day was different in this constantly evolving position. My primary goal was to create unique field and digital marketing campaigns across 11 U.S. states​ for priority album releases. I learned to build brand relationships, plan and promote events, and coordinate communication between the distribution division and major label groups.

© 2020 by Carlina DiRusso

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